RetailClub
AI Deepdive Retreat
Transform a parking lot into possibility.
RetailClub had a bold vision for its inaugural AI Deepdive Retreat in Huntington Beach, CA. — an immersive, outdoor festival for retail’s most forward-thinking minds. No traditional venue. No conventional playbook. Just an empty beach-side parking lot and an ambitious idea.
Studio Blue was brought in not as the AV vendor — but as the full production house, general contractor, creative producer, logistics engine, and AV experts all in one.
From concept to reality
With a 72-hour window to transform raw pavement into a fully functioning festival, Studio Blue mobilized a 70-person crew and handled every invisible complexity behind the scenes:
- 30 custom tents, 5 stages, and 5 LED walls designed and installed
- Structural engineering stamps, fire marshal plans, and building permits secured
- Power generation, electrical distribution, turf installation, and sanitation managed end to end
- Full AV production including audio, LED, video, and rigging across all 5 stages
No detail was too small. No complexity was too big.
No venue, no blueprint
A beachside parking lot isn’t a venue — it’s a blank slate. Every element had to be designed, permitted, and built from scratch in a matter of weeks.
72 hours to build
30 tents, 5 stages, 5 LED walls, turf, power, sanitation. A 70-person crew had 72 hours to flip raw pavement into a fully functioning festival.
Full-stack ownership
Studio Blue wasn’t hired as an AV vendor. They were the production house, general contractor, logistics engine, and AV lead — all in one.
First-time event, no second changes
RetailClub’s first-ever AI Deepdive Retreat. 500 retail industry leaders expecting something they’d never seen before.
Seamless. Surprising. Memorable.
Once the environment was built, the content took center stage. Five concurrent workshops, expert-led talks, small-group Breakthru Sessions, and networking experiences ran simultaneously across the four-day retreat.
Studio Blue kept every element running seamlessly, so 500 retail leaders could soak up what they came for: real conversations, real connections, real insight.