Super Bowl
Media Week
Five venues. Seven days. One chance to win.
The NFL needed a single production partner to design, build, and operate a broadcast-quality media infrastructure across multiple venues simultaneously — from the International Media Center at Moscone and the San Jose Convention Center to team hotels in Santa Clara and the post-game interview space at Levi’s Stadium.
Every venue had to perform like a television studio. Every feed had to be flawless. Every setup had to happen fast, often with only hours between teardown and the next live moment.
Broadcast-ready studios in every space
Studio Blue designed a modular production control room architecture that could be staged, tested, operated, and struck within each venue’s available window — without disrupting live operations running around it.
Thanks to fearless thinking and fast-moving grit, our nimble experts moved across the Bay Area all week, converting ballrooms, meeting rooms, and press environments into broadcast-ready studios on demand.
- Modular production control room architecture engineered for fast staging and strike
- Redundant signal paths on every critical feed
- Isolated audio networks for press pool distribution
- Dedicated broadcast streams for each rights-holder environment
- Camera positions engineered to broadcast standard at every venue
Broadcast standard
A dropped signal doesn’t get edited out. A late setup doesn’t get rescheduled. Every environment had to be engineered to broadcast standard from day one.
Five venues, simultaneously
Moscone, San Jose Convention Center, team hotels in Santa Clara, and Levi’s Stadium — each had to perform like a television studio, often with only hours between teardown and the next live moment.
Invisible by design
Building and running seamless production environments across the city without revealing itself behind the screens.
Super Bowl scale, zero margin for error
Global press and rights-holders on the feeds. The most compressed production windows of the year — and every moment live.
A production that never went to commercial.
The week ran like a relay race with multiple batons that couldn’t drop.
- Monday — Mayor’s Press Briefing at Moscone with global press and networks on the feed, then straight to Opening Night at San Jose Convention Center for the first live broadcast moment of the week.
- Tuesday & Wednesday — Press briefing rooms at the media center and team hotels.
- Thursday — Apple Halftime Show press briefing at Moscone, then a fast turnaround to the Marriott Santa Clara where ballrooms became broadcast environments in hours.
- Sunday — As the final seconds counted down at Levi’s Stadium, the control room was already live for post-game interviews — the most compressed production window of the entire week.